Toplify has 2 reviews and no chart presence in the US. It still outranks a 3-year-old competitor for the keyword that matters most.
Toplify: App Rankings has two reviews, ships in English only, and doesn't appear anywhere in the US top-100 Developer Tools chart. Appboard: Global App Rankings has been on the store since 2023, carries 40 reviews, ships in 27 languages, and sits at #79 in that same US chart. Both apps do the same thing: track where other apps rank on the App Store. Search "app rankings" in the US App Store and the tiny one comes up first.
What Toplify actually does
It's a rank tracker for developers and ASO people: track App Store positions across 175 countries, browse Top Free and Top Paid charts by category, add apps by link or App ID, see country coverage and ranking history, pin the markets you care about, and generate shareable "achievement cards" when an app hits a milestone. The free tier caps most of this; Toplify Pro unlocks Top 100 depth, full ranking history, and alerts. It's version 1.0.8, last updated August 18, 2026 — a genuinely new, small app, built by a solo or very small team.
Chart position: mostly irrelevant here
| Country | Toplify | Appboard |
|---|---|---|
| US (Developer Tools, top-free) | not in top 100 | #79 |
| GB (Developer Tools, top-free) | not in top 100 | — |
| UA (Developer Tools, top-free) | #32 | not in top 100 |
Neither app is a real chart player in most markets, and that barely matters. Almost nobody opens the Developer Tools category chart hoping to stumble on a rank tracker — they type "app rankings" or "rank tracker" into search because they already know what they're looking for. This is a category where discovery happens entirely through search, so chart position is a weak signal for whether either app is actually being found.
The keyword that actually decides this
| Keyword | Toplify US | Toplify GB | Appboard US | Appboard GB |
|---|---|---|---|---|
| app rankings | #1 | #2 | #2 | #1 |
| app store rank tracker | #5 | #2 | #4 | #3 |
| app ranking tracker | #3 | #6 | #8 | #13 |
| rank tracker | not indexed | not indexed | #139 | not indexed |
| app analytics | #40 | #111 | not indexed | #138 |
| aso tool | not indexed | not indexed | #85 | #80 |
| keyword tracker | not indexed | not indexed | #176 | not indexed |
| aso | not indexed | not indexed | #111 | #60 |
On the three phrases that most directly describe this category — "app rankings," "app store rank tracker," "app ranking tracker" — Toplify is essentially tied with or ahead of Appboard in both markets, despite having 20x fewer reviews, one language instead of 27, and zero chart presence. Search ranking and app maturity aren't moving together here. Whatever App Store search is weighting — recency, keyword field precision, conversion rate on a small but engaged install base — it isn't rewarding Appboard's three-year head start on these terms.
Toplify's home market backs this up. In Ukraine it holds #32 in the Developer Tools chart and #1 for "app rankings" — while Appboard doesn't appear in the UA chart at all. A new, single-language app can out-rank an established, 27-language one on its own turf.
The gap neither app has claimed
"aso tool," "aso," "keyword tracker," and "chart tracker" are unindexed for Toplify entirely, and weak-to-buried for Appboard (#60–176). This is the vocabulary an actual ASO practitioner reaches for — not "app rankings," which is closer to how a casual user would phrase it. Google Trends confirms there's a real, if narrow, audience behind it: search interest in "aso tool" is thin (single digits most weeks) but its one rising related query is "apptweak" — a paid, professional-grade ASO platform. That's a small, high-intent segment neither Toplify nor Appboard has bothered to write metadata for yet.
How much real demand sits behind "app rankings"?
"app rankings" is the highest-volume keyword in this comparison, so it's worth checking it against a term with known, stable demand: "habit tracker," a well-established app category nobody would call a fad. Over the same 24 weeks, "app rankings" averaged about 49 on Google's 0–100 interest scale against "habit tracker"'s 29 — roughly 70% higher — and peaked at 90 the week of June 28, against 34 for "habit tracker" that same week.
That gap looks like a clean win for "app rankings" until you look at what's actually driving it: the related-query data for this phrase is dominated by sports content — "app football rankings," "college rankings," "fantasy rankings" — not App Store tooling. General web search volume for the literal phrase "app rankings" is mostly people looking for team standings, not a rank-tracking app. That's a different index from App Store search, so it doesn't undercut Toplify's #1 position inside the store — but it does mean the keyword's outside traffic potential is smaller than the chart above implies on its own. Both lines also dip together in the last few weeks of the window, which is typical of Google Trends still finalizing the most recent period rather than a real simultaneous drop in interest for two unrelated terms.
What this says if you're building into a crowded utility niche
- Chart position isn't the scoreboard in a search-driven category. Toplify has no US chart presence and still wins the primary keyword. If your app is a tool people search for by function, not one they browse into, spend the effort on keyword fields over chart-climbing tactics.
- An established competitor's review count and language count don't automatically translate into keyword ownership. Appboard's 27 languages and three-year history didn't lock up "app rankings" or "app ranking tracker" against a 2-review newcomer. Re-check what a bigger competitor actually ranks for before assuming they've claimed it.
- Claim the practitioner vocabulary while it's empty. "aso tool" and "keyword tracker" sit unindexed or buried for both apps. The audience is smaller than "app rankings," but it's the more qualified one — people who already know the term ASO are closer to being paying users of a rank tracker than someone typing a generic phrase.
- Validate demand outside the App Store before reading too much into a #1 spot. A top App Store search rank on a phrase that Google Trends shows is mostly non-relevant traffic (sports rankings, in this case) is still a real win inside the store — just don't assume it implies broader organic pull the app doesn't have.
Data pulled from live App Store chart, search, and Google Trends results via Pumf.it on August 21, 2026. This is a read of public App Store data, not a critique of Toplify or Appboard as products — both are functional rank-tracking tools solving the same real problem. The keyword gaps described here are fixable metadata work, not product flaws.