Blog
App Store market research and niche case studies, backed by real chart and search data.
Productivity
Loggd Case Study: Not Indexed for 'Habit Tracker'
Loggd's App Store name is literally 'Habit Tracker & Planner.' Out of 30 keywords tested, it's indexed for 2 — and 'habit tracker' isn't one of them. A head-to-head with Habitica shows exactly what that costs.
Developer Tools
Toplify Case Study: A 2-Review App Outranking a 3-Year-Old Competitor
Toplify doesn't appear in the US Developer Tools chart at all, but it ranks #1 for "app rankings" — ahead of Appboard, a competitor with 40 reviews and 27 languages that's been live since 2023. Here's the keyword-by-keyword breakdown.
Business
Bandana Job Search Case Study: Missing Its Own Highest-Demand Keyword
Bandana Job Search is built around hourly, map-based jobs — but it's not indexed for "hourly jobs" at all, the exact term with the highest search interest in its space. Even Indeed, a much bigger app, ranks for it.
Education
Due Gooder Case Study: #1 for "Syllabus," Invisible for "Planner"
Due Gooder owns the #1 spot for "syllabus" but is invisible for every broader planner term a student would actually type. It's also competing against Notion and Google Sheets templates, not other apps.
Photo & Video
Muse AI Case Study: Invisible for Every Feature It Advertises
Muse AI: Photo to Video isn't indexed for almost any of the features it leads with — animate photo, AI video generator, text to image. A 3.0 rating and a declining search trend make this a harder fix than a subtitle tweak.
Finance
Money Borrowing: Cash Advance Case Study: Six Keywords Out of Eight
Money Borrowing: Cash Advance ranks well for several specific phrases but sits at #124 for the one term with the most competition: "loan app." A direct competitor, Brigit, holds #5 for it. Here's the gap, with real numbers.
Social Networking
carrier pidge Case Study: How a Whimsical Messenger Owns Its Own Keyword
carrier pidge turned a silly premise — messages delivered by a virtual bird — into the #1 search result for its own keyword. But it's invisible on every generic messaging term. Here's what that split says about niche ASO.
Food & Drink
lopu Case Study: A Good Meal Planner the App Store Can't Find
lopu built a solid weekly meal planning app, but it's not indexed for "meal planner" or "meal prep" in the US or UK App Store search. A competitor ranks #1 for the same keyword. Here's what the data shows.