Norway's Biggest Electricity App Has 5,400 Reviews and Isn't Indexed for "Norgespris" — the Term Growing Fastest in the Whole Category
Elekt calls itself "Your Energy Watchdog" and carries 5,400 reviews — the largest single electricity-price app in the Norwegian store by that measure. It is not indexed for "norgespris" at all. Min Strøm, an app roughly a tenth Elekt's size by review count, holds the #1 spot for that exact term, as one feature buried among a dozen others. Tibber, the best-known brand in the category with roughly 10,000 reviews, doesn't rank for it either. Norgespris — the Norwegian government's new fixed electricity price scheme — is the fastest-rising related query around electricity prices in Norway right now, and the market leader by user count is invisible for it.
Where this idea comes from: a fragmented, chart-invisible category
Pulling Pumf.it's Pulse snapshot for Norway's free-app chart puts Utilities at 13% of the entire top-100 — the second-largest category after Travel, and the largest one made up of everyday-utility apps rather than banks or airlines. Inside that slice, the category's own insights are blunt: 12 apps show clear user frustration, 97% are rated below 4.8, and the top 10% of apps capture 84% of total audience. That's an extreme concentration — a handful of apps (telecom giants, national postal and banking apps) eat almost the whole audience, while the rest of the 100 are scraps fighting over what's left.
Electricity-price apps sit inside that scrap pile, and they don't even agree on what category they belong in. Across the apps referenced in this piece, Apple lists them under four different genres — Utilities (Elekt, Min Strøm), Finance (Tibber), and Lifestyle or Productivity for smaller entrants. A category that can't settle on its own classification is a soft signal nobody has claimed a clean, singular positioning for "help me with my electricity price" — everyone's building a slightly different bundle.
Google Trends: the generic term is seasonal, the specific ones are rising
"Strømpris" itself (electricity price) is a spiky, seasonal term in Google Trends — mostly 6 to 12 on Google's 0–100 scale through spring and summer 2026, then climbing to 20 in early August, 25 in late August, and 28 by mid-September, right as Norwegian households start thinking about winter heating. That base term is already what the 20-plus existing apps are built around.
What's more useful is what's rising underneath it. Google's related-queries data for "strømpris" in Norway right now surfaces: strømstøtte (electricity subsidy) at a rising score of 52,450, norgespris at 38,500, morgendagens strømpris (tomorrow's price) at 30,500, strømpris i morgen nordpool at 32,900, and strømpris midt-norge — a specific price-zone name — at 29,250. None of these are the generic term every existing app already targets. All five are tied to something concrete: a 2025 government policy change (Norgespris, a fixed-price option households can opt into instead of spot price plus subsidy) and Norway's division into five separate electricity price zones, NO1 through NO5, where prices can differ sharply by region.
What's already on the market
| App | Reviews | Core pitch | What it's missing |
|---|---|---|---|
| Elekt – Your Energy Watchdog | 5,400 | Full energy management: cost overview, usage tracking, contract comparison, EV smart charging, 7-day forecast (paywalled) | No mention of Norgespris in the listing at all; not indexed for the term |
| Min Strøm: Energy Prices | 833 | Hourly and 7-day price forecast, EV smart charging, Norgespris comparison listed as one bullet among many | Owns "norgespris" at #1 but as a buried feature, not the headline; no price-zone framing |
| Tibber – Smarter power | ~10,000 | Smart-home energy brand, hardware integration, the best-known name in the category | Not indexed for any of the five specific terms checked except "dagens strømpris" (#2); #66 in the Finance chart, invisible in Utilities |
| Slipper – Save money on power | 193 | Contract-switching advisor that explicitly compares Norgespris against the standard subsidy | The closest real match to this pitch, but weak overall visibility — not indexed for price-zone or "tomorrow" terms either |
Slipper's own description is the tell: "Get help choosing between Norgespris and the standard electricity subsidy" is already one bullet in its feature list. Someone has validated that this exact decision matters enough to build for. Nobody has built an app whose entire job is answering that one question, fast, for your own price zone.
Search proof: the specific terms nobody owns
| Keyword | Elekt (5.4K) | Min Strøm (833) | Tibber (10K) | Slipper (193) |
|---|---|---|---|---|
| norgespris | Not indexed | #1 | Not indexed | #6 |
| strømstøtte | #1 | Not indexed | Not indexed | #2 |
| strømpris i morgen | Not indexed | Not indexed | Not indexed | Not indexed |
| time for time strømpris | Not indexed | #3 | Not indexed | Not indexed |
| strømpris midt-norge | Not indexed | Not indexed | Not indexed | Not indexed |
| dagens strømpris | #3 | #11 | #2 | #18 |
All four apps compete for the generic "dagens strømpris" (today's price) — that's the crowded fight. Not one of them is indexed for "strømpris i morgen" (tomorrow's price) or for any price-zone name, despite "strømpris midt-norge" alone carrying a rising score of 29,250. And chart presence backs up that this niche lives entirely in search: Elekt and Min Strøm are both absent from Norway's Utilities top-100, and Tibber — the category's biggest name — sits at #66 in Finance, not anywhere near the top.
The pitch
A single-screen tool that answers one question — Norgespris or spot price, which is cheaper for me right now — filtered to the user's own price zone, with nothing else competing for attention on the home screen.
- Zone + rough usage in, instant verdict out. Pick your price zone (NO1–NO5) and enter a rough monthly kWh figure or household size. No account, no bank connection required to see the core answer.
- Tomorrow's hourly forecast, filtered to your zone. Not a national average — the actual NO1–NO5 split that "strømpris midt-norge" and similar zone searches are already looking for.
- One alert, not a daily blast. A single push notification: "the math changed, here's why" — sent only the day the cheaper option flips, not an hourly price update nobody asked for.
- Deliberately not EV smart charging, a contract marketplace, or a usage-history dashboard. Those are Elekt's and Min Strøm's territory, built and paywalled already. Competing there means competing with 5,400 and 833 reviews of existing product work.
The target user is a Norwegian household without an EV or solar setup — the group Elekt and Min Strøm's EV-and-solar-heavy feature lists aren't really built for — most likely arriving from news coverage of Norgespris itself and wanting a plain answer, not a dashboard.
ASO angle from day one
The app name should carry "Norgespris" directly — none of the four incumbents do, despite it being the single fastest-rising related query in the category. Subtitle and keyword field should target "strømstøtte" and at least one price-zone name; "strømpris midt-norge" alone already shows real rising search with zero app-level coverage from any of the four apps checked. "Strømpris i morgen" is a second, completely open keyword worth a dedicated subtitle mention rather than folding it into generic "hourly prices" copy the way every existing listing does.
Why this might not work
Norgespris is government policy, not a market trend — Stortinget could amend or scrap the scheme, which would remove the core reason this app exists almost overnight. That's a different kind of risk than a normal feature bet.
The underlying interest is seasonal and event-driven. The base "strømpris" term sits at 6–12 for most of the year and only spikes around specific price events or policy news — a pure Norgespris-decision app risks a single wave of installs around the scheme's rollout, then a quiet stretch once most households that care have already decided once.
Min Strøm already ranks #1 for "norgespris" and has the feature built. Leading with it in their next title or subtitle update would close this exact ASO gap in one release, not a rebuild — this is a timing-sensitive wedge, not a defensible moat.
On gold rush: across the three App Store searches run for this piece ("strøm", "strømpris", "norgespris" — roughly 30 distinct non-duplicate apps), at least five launched in 2025–2026 (Fortum, Strømpriser i Norge, Cheap Energy - Norge, ElSaving, Kilden Kraft). That's a real trickle of new entrants into the wider category, not a stampede — the specific Norgespris/zone angle this piece describes isn't crowded yet, but the category around it is still attracting new listings.
Verdict
Build, but narrow. Don't build another full energy-management app — Elekt and Min Strøm already do that well, at 5,400 and 833 reviews with paywalled feature depth neither a solo developer nor a small team can match quickly. Build the single-purpose decision tool: Norgespris versus spot price, by zone, with one alert. That's a wedge none of the four apps checked — including the 10,000-review market leader — currently own in search, and it rides a real, current, government-driven decision every electricity customer in Norway has to make at least once.
Before you build this
- Confirm Norgespris' actual eligibility, price cap, and opt-in mechanics against official sources before writing a single calculation — this is government policy, not an estimate to approximate
- Re-check "norgespris" and your target zone-name keywords for the month you actually plan to launch — the related-query data here is spiky, not a steady climb
- Decide on day one whether you're contesting Min Strøm's #1 rank on "norgespris" directly or leading with the zone-specific angle none of the four apps cover at all
- Keep the MVP to the verdict screen, the zone forecast, and one alert — resist adding EV charging, a contract marketplace, or a usage dashboard until the core decision tool has real traction
- Re-run these keyword checks after launch — an incumbent can close an ASO gap like this with one app-listing update, not a rebuild
Data pulled from live App Store search, chart, and Google Trends results via Pumf.it on September 30, 2026. The competitor set (Elekt, Min Strøm, Tibber, Slipper) was chosen as the four largest apps surfaced across three representative "strøm" / "strømpris" / "norgespris" searches, not a full census of the category, and the roughly-30-app gold-rush count draws from the same three searches. Google Trends figures reflect the rolling window returned by the live pull rather than a fixed multi-year series. This is a read of public App Store data and search behavior, meant to help someone deciding whether to build in this niche — not a critique of any individual app or developer named above.