TV Remote - Universal Control Ranks #2–6 for Every Remote Term in the US With 609K Reviews. It's Not Indexed for "Screen Mirroring" at All — a Rival With 14K Reviews Owns That Term Instead.
TV Remote - Universal Control sits at #3 in the US Utilities chart and #3 in search for the term "tv remote" itself. Check every brand-specific version of that same query — "vizio tv remote," "onn tv remote," "roku remote," "samsung tv remote" — and it's top 6 for all of them, backed by 609,342 reviews. Check "screen mirroring," the feature its own competitors build entire apps around, and it isn't indexed at all. Neither is "cast to tv" in any meaningful way — it sits at position 161 out of a 200-slot search, which is functionally invisible. A smaller app with 14,178 reviews owns "screen mirroring" outright, at #4, and doesn't show up for a single remote-control term in return.
What the app actually does
TV Remote - Universal Control turns an iPhone into a physical remote for Samsung, Roku, LG, Sony, FireTV, AndroidTV, Vizio, and Hisense sets over local WiFi — a touchpad for menu navigation, direct channel launching, a keyboard for text input, and voice search. It's a straightforward utility with no AI framing and no gimmick, built by EVOLLY.APP, whose bundle ID (evolly.app.rokuremote) suggests the product started as a Roku-specific tool before widening to "universal." Version 2.1.2, 188 MB, last updated September 1, 2026, localized into English, Japanese, Portuguese, and Chinese. It monetizes through a free tier plus weekly, monthly, yearly, or one-time-purchase premium options with a 3-day trial — standard for the category.
Chart rank: strong at home, thinner abroad
| Country | TV Remote - Universal Control (Utilities, top-free) | Screen Mirroring | Cast to TV (Utilities, top-free) |
|---|---|---|
| United States | #3 | #41 |
| United Kingdom | #32 | #59 |
Both apps are real, charting products, not long-shot clones — but the gap between them tracks review count almost exactly: 609K reviews puts TV Remote at #3 in its home market, 14K reviews puts Screen Mirroring at #41. Chart rank here mostly reflects download velocity and accumulated trust, which is why search rank — where a much smaller app can still win a specific term outright — is the more useful lens for finding an actual gap.
Search visibility: two apps, two completely separate territories
| Keyword | TV Remote - Universal Control | Screen Mirroring | Cast to TV |
|---|---|---|
| tv remote | #3 | not indexed |
| universal tv remote | #3 | not indexed |
| smart tv remote | #4 | not indexed |
| onn tv remote | #2 | not indexed |
| vizio tv remote | #3 | not indexed |
| roku remote | #4 | not indexed |
| fire tv remote | #6 | not indexed |
| remote for samsung tv | #5 | not indexed |
| remote for lg tv | #6 | not indexed |
| samsung tv remote | #5 | not indexed |
| lg tv remote | #5 | not indexed |
| remote control for tv | #2 | not indexed |
| screen mirroring | not indexed | #4 |
| cast to tv | #161 | #6 |
| mirror iphone to tv | not indexed | #4 |
| chromecast app | not indexed | #77 |
| letsview | not indexed | #25 |
Read across the table and the split is almost perfectly clean. TV Remote - Universal Control wins every brand-and-device remote term checked — six different TV brands, two streaming boxes — and loses every mirroring term, including the closest brand-neutral overlap, "cast to tv," where it sits at #161. Screen Mirroring | Cast to TV is the mirror image: strong on its three mirroring terms plus two adjacent tools (chromecast app, letsview), not indexed for a single one of the eleven remote-control queries checked here. These aren't two apps competing for the same customer and splitting the difference — they're occupying entirely separate keyword real estate despite solving adjacent problems for what's very likely the same person: someone standing in their living room, phone in hand, trying to get content from it onto their TV.
A third, mid-sized app confirms this isn't a two-app fluke. Universal TV Remote Control・, with 80,000 reviews, ranks #2 for "universal tv remote" and #4 for "tv remote" — beating even the market leader on the first term — but is equally not indexed for "screen mirroring" or "cast to tv." Three different apps, three different review counts, the same wall between the two term clusters.
Is "screen mirroring" worth chasing?
Google Trends for the US, past six months: "screen mirroring" has run consistently above "universal tv remote" — a range of roughly 43 to 100 against 27 to 57 for the remote term, with mirroring spiking to its trend ceiling the week of June 21. TV Remote - Universal Control's own top-ranked terms all sit in the smaller of the two demand pools. The term it isn't indexed for at all is the one more people are actually typing into Google that same week. Related rising queries around "universal tv remote" also point at a second, separate opportunity: "onn. universal tv and streaming remote" is a breakout search — a specific store-brand device name most listings in this category don't mention by name at all, TV Remote's own #2 rank for "onn tv remote" being the one exception in this data.
What this means if you're building in this space
- "Screen mirroring" and "cast to tv" are open lanes for a remote-control app, and vice versa. Three checked apps across both categories show zero cross-over. Whoever adds the other feature and claims both keyword clusters in their metadata gets search real estate none of today's leaders are contesting.
- Don't assume higher review count wins every keyword. Screen Mirroring beats a 609K-review app outright on its own core term with 14K reviews. Position on a specific keyword is about indexing and relevance signals, not just cumulative trust.
- Watch device-specific breakout terms, not just the category noun. "Onn. universal tv and streaming remote" is rising fast in Google Trends and barely shows up in any of these apps' visible keyword strategy — a named store-brand device is a narrower, less contested target than "universal tv remote."
- "Cast to tv" is a near-miss worth testing, not ignoring. TV Remote - Universal Control's #161 there means it's technically indexed, just buried — a subtitle or keyword-field tweak is a cheaper fix than chasing a brand-new feature.
Data pulled from live App Store search, chart, and Google Trends results via Pumf.it on September 13, 2026. This is a read of public App Store data, not a critique of either app as a product — both solve a real, narrow problem well within their own lane. The gap described here is a keyword-metadata question, not a product flaw.