Utilities · App Store case study

TV Remote - Universal Control Ranks #2–6 for Every Remote Term in the US With 609K Reviews. It's Not Indexed for "Screen Mirroring" at All — a Rival With 14K Reviews Owns That Term Instead.

Published September 13, 2026 · Data pulled live from the App Store and Google Trends via Pumf.it
TV Remote - Universal Control
EVOLLY.APP
★ 4.4 (609,342 reviews) View on the App Store →

TV Remote - Universal Control sits at #3 in the US Utilities chart and #3 in search for the term "tv remote" itself. Check every brand-specific version of that same query — "vizio tv remote," "onn tv remote," "roku remote," "samsung tv remote" — and it's top 6 for all of them, backed by 609,342 reviews. Check "screen mirroring," the feature its own competitors build entire apps around, and it isn't indexed at all. Neither is "cast to tv" in any meaningful way — it sits at position 161 out of a 200-slot search, which is functionally invisible. A smaller app with 14,178 reviews owns "screen mirroring" outright, at #4, and doesn't show up for a single remote-control term in return.

What the app actually does

TV Remote - Universal Control turns an iPhone into a physical remote for Samsung, Roku, LG, Sony, FireTV, AndroidTV, Vizio, and Hisense sets over local WiFi — a touchpad for menu navigation, direct channel launching, a keyboard for text input, and voice search. It's a straightforward utility with no AI framing and no gimmick, built by EVOLLY.APP, whose bundle ID (evolly.app.rokuremote) suggests the product started as a Roku-specific tool before widening to "universal." Version 2.1.2, 188 MB, last updated September 1, 2026, localized into English, Japanese, Portuguese, and Chinese. It monetizes through a free tier plus weekly, monthly, yearly, or one-time-purchase premium options with a 3-day trial — standard for the category.

Chart rank: strong at home, thinner abroad

CountryTV Remote - Universal Control (Utilities, top-free)Screen Mirroring | Cast to TV (Utilities, top-free)
United States#3#41
United Kingdom#32#59

Both apps are real, charting products, not long-shot clones — but the gap between them tracks review count almost exactly: 609K reviews puts TV Remote at #3 in its home market, 14K reviews puts Screen Mirroring at #41. Chart rank here mostly reflects download velocity and accumulated trust, which is why search rank — where a much smaller app can still win a specific term outright — is the more useful lens for finding an actual gap.

Search visibility: two apps, two completely separate territories

KeywordTV Remote - Universal ControlScreen Mirroring | Cast to TV
tv remote#3not indexed
universal tv remote#3not indexed
smart tv remote#4not indexed
onn tv remote#2not indexed
vizio tv remote#3not indexed
roku remote#4not indexed
fire tv remote#6not indexed
remote for samsung tv#5not indexed
remote for lg tv#6not indexed
samsung tv remote#5not indexed
lg tv remote#5not indexed
remote control for tv#2not indexed
screen mirroringnot indexed#4
cast to tv#161#6
mirror iphone to tvnot indexed#4
chromecast appnot indexed#77
letsviewnot indexed#25

Read across the table and the split is almost perfectly clean. TV Remote - Universal Control wins every brand-and-device remote term checked — six different TV brands, two streaming boxes — and loses every mirroring term, including the closest brand-neutral overlap, "cast to tv," where it sits at #161. Screen Mirroring | Cast to TV is the mirror image: strong on its three mirroring terms plus two adjacent tools (chromecast app, letsview), not indexed for a single one of the eleven remote-control queries checked here. These aren't two apps competing for the same customer and splitting the difference — they're occupying entirely separate keyword real estate despite solving adjacent problems for what's very likely the same person: someone standing in their living room, phone in hand, trying to get content from it onto their TV.

A third, mid-sized app confirms this isn't a two-app fluke. Universal TV Remote Control・, with 80,000 reviews, ranks #2 for "universal tv remote" and #4 for "tv remote" — beating even the market leader on the first term — but is equally not indexed for "screen mirroring" or "cast to tv." Three different apps, three different review counts, the same wall between the two term clusters.

Is "screen mirroring" worth chasing?

Google Trends for the US, past six months: "screen mirroring" has run consistently above "universal tv remote" — a range of roughly 43 to 100 against 27 to 57 for the remote term, with mirroring spiking to its trend ceiling the week of June 21. TV Remote - Universal Control's own top-ranked terms all sit in the smaller of the two demand pools. The term it isn't indexed for at all is the one more people are actually typing into Google that same week. Related rising queries around "universal tv remote" also point at a second, separate opportunity: "onn. universal tv and streaming remote" is a breakout search — a specific store-brand device name most listings in this category don't mention by name at all, TV Remote's own #2 rank for "onn tv remote" being the one exception in this data.

Two apps with a combined 623,000+ reviews, both charting in the same category, and neither one is indexed for the other's core term. That's not a coincidence of two unrelated products — it's the same customer's two use cases (control the TV, get content onto the TV) getting fought over by completely different sets of competitors, with nobody bridging the two.

What this means if you're building in this space

Want to check where your own app sits against a split like this? Try the ASO Maker, or open Pulse for the US Utilities chart to see the full clone wave this niche is currently running.

Data pulled from live App Store search, chart, and Google Trends results via Pumf.it on September 13, 2026. This is a read of public App Store data, not a critique of either app as a product — both solve a real, narrow problem well within their own lane. The gap described here is a keyword-metadata question, not a product flaw.